A Kaliba insight, by Isobella Pavey.

Are you ready to take your LinkedIn profile to the next level?

In this blog post, we will uncover five easy changes you can make to your LinkedIn profile that will transform your profile from ordinary to extraordinary. By implementing these simple suggestions, you'll create a polished and captivating profile that demands the attention of hiring managers and recruiters.

Personalise Your URL

Head over to your profile, click "Edit public profile & URL," and customise the URL to represent your personal brand. By tailoring your URL, you'll create a memorable web address that aligns with your professional identity, making it easier for others to find and remember you.

Make the most of the 'about' section

Instead of using generic terms, inject it with your unique story, passion, and future goals. Use captivating language and keywords relevant to your industry to showcase your expertise and stand out from the crowd.

Harness the power of the 'featured' section

Apart from showcasing articles and posts, consider including external links to projects, portfolios, personal websites, or testimonials. This will give recruiters and hiring managers a more comprehensive view of your work and accomplishments.

Personalise your headshot and background images

Select background images that reflect your professional interests, such as a snapshot from a conference or an image related to your field. This visual element can help convey your personality and enthusiasm for your industry. Make sure your headshot clearly shows your face. Crisp photos that clearly show your your eyes and a smile are always more engaging.

Show off your skillset

Incorporate both hard and soft skills. For job roles in tech and IT sales, in addition to technical competencies, include skills like leadership, teamwork, or problem-solving to demonstrate a well-rounded professional profile.


Remember, your LinkedIn profile is a digital representation of your professional identity. Take the time to optimise it!