The Go-To-Market (GTM) function has become one of the hottest areas of hiring across APAC’s technology sector. AI innovation, SaaS expansion, and regional market complexity are creating a surge in demand for commercial leaders who can connect strategy, sales, marketing, and customer success.

Here’s what’s driving the shift - and how both employers and candidates can stay ahead.

GTM Has Moved From Support to Strategy

Tech vendors are no longer treating GTM as an afterthought - it’s now the engine of growth. CROs, Heads of Growth, and GTM Strategy Directors are becoming core executive hires.

The APAC recruitment market is growing at roughly 15% a year through 2031, and GTM-linked roles are among the fastest-rising categories in SaaS, AI, fintech, and CX tech. Companies expanding across borders need commercial leaders who can translate global strategy into local execution - and that’s where demand is spiking.

AI Is Redefining What “Good” Looks Like in GTM

AI tools have changed how GTM teams plan, sell, and measure success. The best professionals combine data fluency with human storytelling - using platforms like HubSpot, Gong, and Clari to make smarter, faster decisions.

Employers are prioritising candidates who can:

• Turn analytics into action
• Align pre- and post-sales for retention
• Build scalable, tech-enabled revenue engines

In short: AI isn’t replacing GTM roles - it’s raising the bar for them.

APAC’s Complexity Makes Regional Knowledge a Superpower

APAC isn’t one market - it’s dozens. Each country brings its own buying behaviours, partnership ecosystems, and cultural expectations. That’s why leaders with cross-border experience (e.g., managing teams in Australia, Singapore, and Japan) are in particularly high demand.

Global vendors are increasingly partnering with niche recruitment specialists like Kaliba, who understand both the technology and the regional dynamics - helping them secure talent faster and reduce hiring risk.

From Hyper-Growth to Revenue Resilience

After a decade of “growth at all costs,” companies are now focused on profitable growth.

Customer Success, Revenue Operations, and Account Expansion roles are growing fastest in the GTM ecosystem. Hiring managers want people who can optimise retention and drive sustainable revenue, not just top-line acquisition.

What This Means for Employers

If you’re hiring GTM talent:

• Move early - the best candidates are off-market.
• Look for cross-functional thinkers who can operate across sales, marketing, and product.
• Partner with a specialist GTM recruiter who already has relationships in your target market.

Kaliba’s networks across APAC give employers faster access to senior commercial leaders who may not be visible through ads or LinkedIn search alone.

What This Means for GTM Talent

If you work in GTM, this is the time to position yourself as a strategic growth leader.

The roles are evolving fast - those who can blend commercial creativity with data insight and regional fluency are the ones getting noticed. Working with a niche GTM recruitment specialist who understands the nuance of GTM pathways across APAC can help you uncover opportunities that never make it to market.

Here are some questions that we are frequently asked about GTM Hiring across APAC...

FAQ: GTM Hiring Across APAC

Q: What’s driving the surge in GTM hiring across APAC?
A mix of AI disruption, SaaS expansion, and a focus on profitable growth. Tech vendors need GTM leaders who can align strategy and execution regionally.

Q: Which markets are leading GTM hiring?
Australia, Singapore, and Japan remain strongest, with growing demand in India and Southeast Asia.

Q: Which GTM roles are expanding fastest?
Customer Success, Revenue Operations, and Regional Sales Leadership roles tied to revenue retention and efficiency.

Q: Why use a specialist recruiter for GTM?
Because the best GTM talent is usually passive. Niche recruiters like Kaliba know who’s ready to move - and can make matches faster than generalist agencies.

In short, GTM hiring isn’t slowing down - it’s evolving.

For tech companies, it’s about finding the commercial leaders who can deliver both growth and resilience.
For GTM professionals, it’s about aligning your next move with where the market is heading. And in both cases, specialisation wins.

Kaliba connects GTM talent and tech companies across APAC - helping both sides grow smarter, faster.

Hiring GTM talent? CLICK HERE to submit a role with Kaliba.
Exploring your next GTM move? Search GTM jobs HERE!