Subtle biases often creep into the language of technology and sales job descriptions, influencing who feels encouraged to apply and who feels excluded. While studies suggest a decline in overt gender bias, stereotypes and misconceptions persist, particularly in certain sectors and seniority levels. The language we use in job descriptions plays a crucial role in attracting diverse candidates and fostering a sense of belonging and equality for all applicants.

Here are some tips to create inclusive job descriptions and avoid gendered language when hiring in tech:

Check Pronouns & Titles

When describing roles, use inclusive terms such as 'she/he', 'successful candidate', or 'you'. Neutral titles like 'engineer', 'project manager', or 'developer' are preferable to gendered titles like 'hacker' or 'ninja', which may deter certain applicants.

Avoid Gender-Charged Words

Words like 'analyse', 'determine', or 'competitive' may appeal more to male applicants, while 'collaborative', 'supportive', or 'compassionate' may resonate with female applicants. Focus on skills, company culture, values, and benefits rather than gendered language.

Diversify Marketing Collateral

Ensure your advertising and website imagery represent a range of genders, age groups, and ethnicities. Consider how your marketing materials may be perceived from different perspectives, and strive for balance and inclusivity.

Limit the Number of Requirements

Research shows that women are less likely to apply for a position unless they meet all or most of the requirements, while men are more willing to apply if they meet only some. Keep qualifications concise and split them into 'essential' and 'nice to have' to encourage a wider range of applicants.

Highlight Culture, Values, and Benefits

Include information about your company culture, values, benefits (such as parental leave, carer leave, diversity and inclusion initiatives, flexible work hours, remote working options), and corporate social responsibility efforts. Paint a picture of what it's like to work for your company and emphasise inclusivity.

By being mindful of the language we use in job descriptions and marketing materials, we can create a more inclusive and welcoming environment for all applicants, regardless of gender. Conducting regular audits of job ads and seeking feedback from diverse perspectives can help identify areas for improvement and ensure that we attract and retain top talent from all backgrounds. 

Reach out to the Kaliba team if you need support in analysing or developing your job descriptions, and let's strive to build workplaces where everyone feels valued, respected, and empowered to succeed.

If you are looking for a job in tech, or you are looking to recruit in the technology and sales space in APAC, please reach out to us for a chat or connect with the Kaliba team. Follow us on LinkedIn to keep up to date with what’s happening in the world of sales and technology jobs and recruitment. You can also follow us on Instagram and YouTube.

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